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History in Architecture
Florence Casler was a leading real estate developer and contractor during the
1920s. Her achievements are quite remarkable considering she was one of the
very few women in a business dominated by men. Casler’s office was located in
the Textile Center Building during the height of her career.
In 1912, Casler moved from Canada to Los Angeles as a single mother with her
two daughters. She joined the Los Angeles real estate market with a
construction/plumber’s license and in 1923 she became partner in Lloyd and
Casler, a real estate development company.
Casler’s other buildings include: the Allied Crafts Building, the Mac Printing
Co. Building, and the Bendix Building. The old neon “Bendix” sign atop the
building is now visible from all over downtown thanks to a grant spearheaded by
the Museum of Neon Art (MONA).
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